Lidl UK selling fitness tech to rival Fitbit for anyone with a healthy January resolution

Lidl UK selling fitness tech to rival Fitbit for anyone with a healthy January resolution


Lidl UK selling fitness tech to rival Fitbit for anyone with a healthy January resolution Lidl UK has launched its first ever range of connected health products – complete with a free app – to help Brits kick-start their health and fitness goals this January. If youre one of the many people whos new year resolution for 2018 was for a healthier lifestyle, then Lidls new and relatively cheap fitness tech could be an excellent way to help keep you motivated. The products hit stores nationwide on Thursday and the HealthForYou range can also be connected to a free app to measure and track users’ activity, heart rate, blood pressure and sleep rhythms. This app is available on the App Store and Google Play, connecting to the products via Bluetooth which Lidl say will provide detailed information about the user’s health at any time. As if that wasnt enough, theres also the option to add multiple profiles, making it easier than ever to keep partners and housemates motivated. Speaking about the products, Josie Stone, Head of Non-Food at Lidl UK, said: “January is a time when customers start to think more seriously about their health and fitness but new tech and apps can often be expensive. Our range of connected health products means that achieving a more holistic insight into your wellbeing, and keeping track of it is easier and more affordable than ever.”. Aldis HealthForYou by Silvercrest range includes the following products, listed below with their price and key selling points: Upper arm blood pressure monitor – · Automatically measures blood pressure and pulse in the upper arm · Four user memories store 30 readings per user · Stores morning and evening measurements for an average over the last seven days · Batteries and storage pouch included Activity Tracker – · Tracks step count, distance covered, calorie consumption, activity duration and sleep · With vibrating alarm function, rechargeable Li-ion battery and smartphone notification · 15 day memory Diagnostic Scale – · Calculates body weight, fat, muscle and water percentage and bone density · Eight user memories with 30 values per user · Automatic user recognition · Batteries included Pulse Oximeter- · Helpful for people with bronchial asthma, chronic obstructive pulmonary disease and heart failure, as well as those who enjoy high-altitude sports, such as mountaineering and aviation · With an easy-to-read colour display and pulse curve · Stores 100 readings 6-in-1 Multifunctional Thermometer – · Thermometer for the ear, forehead as well as objects and liquids – great for babies and kids · Memory stores up to 30 readings · Shows date and time · Batteries included. Earlier this week Lidl also launched a cheap smoothie maker which costs HALF the price of a leading tech brand, NutriBullet. However, with the Nutribullet costing a not so cheap £60, Lidl are hoping to steal a march on rival stores in January by selling their own budget blender. Lidls version costs £29.99 and comes with two blade options for wet or dry blending. It also includes three cups with lids for enjoying your drinks on the go and a recipe book. But this is only the tip of the iceberg for Lidls wellness week. To see the full range of products follow this link: Lidl UK Wellness Week products.

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