How to Sell Supplements Online (From Working With Fitness Influencers to Shopify Stores!)

How to Sell Supplements Online (From Working With Fitness Influencers to Shopify Stores!)


Today I am going to
show you guys how to build an online fitness supplement brand that you guys can grow and scale. ♪ Working on a Wednesday
then up again the next day. ♪ ♪ Someone sold us pop and man
I skip ’em like they leg day. ♪ We are going to talk to you today about how to sell fitness
supplements online. That is one of our specialties that we do inside of our
agency and our businesses. We not only own some of
our own supplement brands, but also we help people, like we helped a company
recently go from $30,000 a month to over $300,000 a month selling their fitness supplements online. And this is exactly what you need to achieve the same results. Now, if you are looking on how to start a supplement
company from scratch, do formulations, and
all that kind of stuff. I will be making more videos specifically on that topic; but I wanna make sure I cover the basis of what you need to get started to grow and scale a supplement line now, with this. Now, don’t forget to subscribe, like, and hit that notification bell so you will be up to date
with all of the content that we keep putting out
here every single week. Okay. So you wanna learn how to sell fitness supplement products online. See the first thing you
actually need is an audience. One of the big things I
see a lot of people do is they see other people like Onnit, FirstForm, different
companies like that. And they are like I wanna do it, I wanna sell supplements online. There’s a lotta little skeezy dudes on the back of stuff selling stuff, so that gives it a bad name, also. It can be good or and it can be bad, but the one thing that you need to do, if you wanna do this the right way is you need an audience. If you don’t have an audience;
if you don’t have community; if you don’t have a list; if
you don’t have this asset. You really can’t do it. It’s going to take you a lot of time, effort, money, and there’s significantly different things that you can do that will build you a more
profitable and scalable business. So I for sure would start there, but if you do have an audience and let’s assume that
you have an audience. Now you have to think through channels. What are the channels that are going to be
selling my stuff on, right? What channels am I gonna
sell my supplement brands on. Two main channels that
we focus on specifically to get things started
are Shopify and Amazon. Now these are two different beasts and I will probably be breaking
this down in other videos, but I wanna give you a more general video specifically on what you need to do. You need to be focused on one channel. Do not jump into both
channels at the same time. Selling these things cost
money, time, effort, and focus. So if you can’t do one really, really well you are for sure not going to do both because there is different
things inside of these like keywords, traction,
growth, Instagram, et cetera. So focus on one of these two channels whether you wanna do Amazon or you wanna do Shopify. For the sake of this conversation, I am going to say that
we wanna do Shopify. The second thing that we need, is we really need to establish
some sort of a brand. What’s our brand, what’s our presence, what do we sell, what’s our focus? Specifically, I would
get started on something that is more neish, nitch,
whatever you wanna call it, Doesn’t really matter. Tomato, tomato, potato, doesn’t matter. You gotta focus on a nitch. So I will give you an example. We sell these. This is BHB. This is beta-hydroxybutyrate. You really don’t know what this is unless you’re in a nitch. That nitch for us is keto. So we do a lotta stuff
on the ketogenic diet. We have hundreds of thousands
and millions of people and followers and stuff like that inside of that specific space. Anywhere from groups that
have 70,000 people plus to 400,000 plus email list to a network of all our social presence and
stuff in the millions, right? So we knew we had an
audience, we had a product, we had all these things. We had the traffic internally,
we had the audience and we decided after that. Okay, it makes more sense,
instead of being an affiliate to all these other people and we don’t know what’s going
on and how to make it. We worked with formulators, particularly, created our
supplements for this nitch. So we had the audience, the second thing is we built a brand. We started working on the brand and we started thinking about the message. What is the message of the brand? For us, it is the most complete line of ketogenic products that
you can find available anywhere in the market and
we built a brand presence. We built all the social. We started creating content like this you can actually check some
of my keto videos over here and you can see not only myself, but some other people we worked with started creating kind of content. The third thing is we focused
on channel distribution. So we built a Shopify store. You can see it here and it
housed all of our products. Now for us to get distribution on that we did two things
specifically to get started. We worked with online
influences in the fitness space and then we sent them
products for reviews. When we sent people products for reviews a lotta the people that
really were in that space had really good, raving reviews. Why, Because it was a good
product, very good ingredients, and really good taste. All those things matter as well. So once they started
making videos for reviews and stuff like that. We set up our second phase
which is creating ads. Now we built a system where
we were selling content first. We were putting the
content out on Facebook. We had nothing for sell. So people were viewing our
content educational based stuff and then we were retargeting people inside of that same platform
with later on an offer. You can see people like Dr. Ax doing this. You can see people like Drew
from Organifi doing this. You wanna create value first and educate people on what you are selling. Let them know why you need
it, talk about the benefits, talk about exactly what
it is that you have, why it works, and why you are selling it. Give people value, once
people have seen those videos you can re-target them into an opportunity of selling
the products that you have. SO we did this and we
started selling bundles, bundles that made a lot of sense for that. We also bundled it because it allows you, it allowed us, but it also allows you if you do that same scenario
to build a higher order value. The way that you are
going to be able to spend money on ads it to have a
decent average order value. A lotta people go
negative on the front end and its okay because with
these kinds of things you can focus on recurring. Thankfully, for the most
part we do not go negative because we build a good
average order value and we focus on very specific nitches, very specific bundles to
a very specific market. Once you exhaust that market
you can go a lot more general, but you can make millions at the beginning focusing on that particular market. So the three things,
specifically, that you need to get started on selling online
fitness supplements in 2019 you need and audience, you need to focus on channel. One channel first. And then you need to focus
on your distribution method whether that’s gonna be working
and talking with influencers having them look at your content, having them look at your products, or running media at scale. And you can start slow,
no one starts huge. You gotta have big budgets to
have huge success immediately. Right, so if you have an
investor or something like that maybe you could do it, but you would still wanna start slow because you wanna get that data, you wanna know if the
average order value is right. You wanna know how things are converting. You wanna really narrow
down your audiences and be able to scale slowly
but surely from there. Let me know in the comments below guys if this was a helpful
video, how this help you, and other fitness things
that you guys want to learn. And do not forget to subscribe
and join the notifications. So guys if you like this kind of content and you wanna see more of this and our team, don’t forget to
check out the Facebook group. It is consistently growing and come say hi to me
Instagram @LOSHUSTLE. (upbeat music)

15 comments on “How to Sell Supplements Online (From Working With Fitness Influencers to Shopify Stores!)

  1. Shamar Bowman Post author

    Stripe does not process payments for for high risk products such as cosmetics or supplements, so what payment processor do you use to sell supplements on Shopify?

    Reply
  2. Stephen Peel Post author

    Just starting my own supplement business. Taking in as much as I can and your video was straight to the point. So thanks for that. I have 5 supplements in production right now and the business goes live in April 2019. Just a one man band with no investors, but I’m putting a few tens of thousands in myself. I hope to have 10 products on my site, eBay, Amazon, within the first year, and I can survive without taking a wage from the business for 2 or more years, so as you can see, slowly does it. It’s like you say, a little bit at a time in order to take everything in and get to grips with it. Cheers

    Reply
  3. Savvy Sauce Post author

    Great video. I've been selling supplements on Amazon for a little over a year. I might make my own videos about the journey as well. Thanks for the inspiration!

    Reply
  4. Alejandro Nava Post author

    Do you think that college students for under 25 years with tight budgets is niching enough? I am planning selling bodybuilding supps whey protein for starting?

    Reply
  5. Simon Leon Post author

    Hi! Thanks for a really great video!

    I have just started my Shopify store with the niche weight loss products, we’re going to sell for example garcinia 95. We’re going to sell in our own brand. And I was wondering gow to contact relevant influencers to lift our brand. Aa well I was hoping to maybe get some tips on how to choose the targets for Facebook and Instagram ads. Looking forward to hear from you! Is it possible to maybe have a chat and get some tips?

    Best regards

    Simon

    Reply
  6. Tom Post author

    How did you overcome the payment method issue with not being able to offer credit card payment method since supplements have a payment restriction on shopify?

    Reply
  7. JustinTrojan Post author

    Ahhh finally someone pronounces 'Niche' correctly. Its a french word people, like 'C'est la Vie'. Say it right, smart people will respect you.

    Reply
  8. Kenneth Gray Post author

    This video is fireeee! Literally steps on how to make money selling supplements. As long as you aren't some tool with bad energy in the comments you can succeed BIG with this NICHE. OOOF!

    Reply
  9. Echo Kilo Hotel Post author

    …If you don't have an audience… WTF are you talking about? Customers? Stop speaking "inner circle" lingo. It only makes you sound uncredible.

    Reply
  10. Jorge Cruz Post author

    Don't let his subscriber count fool you. This guy is an absolute beast. He was on the empire podcast with Bedros Keullian and mentioned he spends about 1 million per month on advertising. His youtube channel is just the upper most tip of a gigantic iceberg

    Reply
  11. MyAlevels Revison Post author

    Hello just a quick question. Do you mind elaborating why you advised not going for both at the same time ? It really resonated with me but I wanna know why you suggested it.

    Reply

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