(mellow music) – Hi, I’m Brian Rose, the
founder and host of London Real and the creator of the
Broadcast Yourself workshop. Let me ask you something real quick. Have you ever fantasised
about being on a podcast? Maybe imagined what it would
be like to sit eye to eye with someone you admire, like Tim Ferriss or six-time Mr. Olympia, Dorian Yates. Then, have an intense,
one-on-one conversation where you hear touching
stories and new insights about success, fitness,
overcoming procrastination, or whatever you wanted to talk about. In this video, you’re going to learn how to get high-level
influencers like Dorian Yates or best-selling author James Altucher to sit with you and spill their guts, even if you don’t have a
following or platform right now. You’ll see how to score
these interviews by creating a world-class
podcast you’re proud of, one that gives you an
excuse to rub shoulders with high-level people and create deep, meaningful connections day after day. Welcome to video two of the
Broadcast Yourself workshop. In the previous video,
you learned how podcasting is the perfect vehicle to
find and live your passion. We also talked about the
transformative side effects of hosting a show, how you can’t help but absorb the lessons and insights
from the people you talk to. And how doing interviews makes
you a 10 times better you, because it trains you to be more open, expressive, articulate,
generous, and more. Finally, you saw how
starting a show gives you the chance to create
something you’re proud of, impact thousands, and
leave a lasting legacy. If you missed that video,
go back and watch it now, because it’ll prove that hosting a show does more to transform a life than if you read a thousand self-help books. And if you’re still here, I’ll assume you saw the first video and
are excited to create your own successful podcast,
one that may start as a hobby but can grow into a six or
seven-figure lifestyle business that pays you to do what you love, just like London Real does for me. So let’s dive in. Today, we’re going to
build off what we learned in the first video. You’re going to see how
you can use podcasting as an excuse to connect
with amazing people, so you can expand your
network and fill your life with cool, inspiring individuals, the kind of folks who make you better and support you in your growth. You’ll also discover
the two things you need to get well-known
influencers on your show, so you can land high-level
guests and turn people you look up to, whether
they’re self-made millionaires, Olympians, bestselling authors, musicians, or whatever else, into
friends and mentors. You’ll even see how to
create a world-class show, one that stands head and
shoulders above the rest in terms of quality, so you
can attract a loyal following and impact thousands of lives. Now, any time you set out
to create something amazing, you’re going to hit barriers. For example, you may not
think you have what it takes to create a successful podcast. Maybe you’re worried that
you’re not interesting enough, or you think it’ll be
too hard to land guests. Or maybe you don’t know the
first step for getting started, let alone the second and third
and fourth and 20th steps. If so, that’s normal. Everyone has worries like
this when they start. But you have the benefit of learning from my six years of experience, so you won’t be like most people, the ones who say, I’d
love to have a podcast, but get overwhelmed and
do nothing about it. These people then go
back to life as usual, having the same conversations
with the same people day after day, year after year, because I used to be one of them. These people punch the clock
at a job they don’t care about, waking up with that sinking feeling that they haven’t accomplished anything. Going to bed feeling empty,
wondering, is this it? This video will prove that
starting a successful podcast is within your grasp. You’ll see how to overcome
the biggest doubts and fears that block people from
starting a phenomenal show. So you can create a world-class
podcast you’re proud of, one that gives you an
excuse to surround yourself with high-level people
and lets you connect in a deep, meaningful
way that has you feeling more alive and fulfilled every day. Before we dive in,
there’s a glaring concern we should address right now. You may think there’s no
point starting a podcast because there are already
too many out there. Any time you have an idea for a show, it seems like it’s already being done. So you wonder, why would anyone
ever listen to your show? There are many answers to
this, but here are three. First, you can make your show better. Let’s face it, most of the shows out there just aren’t very good. Just by raising the bar on
the quality of your content, you can blow most
podcasts out of the water. This is way easier than you think. You’ll learn how to do
this later in the video. Second, even if your show
covers similar topics as others, you can do it differently. This will happen no matter what, because you have your own
unique style and flavour that nobody can copy,
because there’s only one you. For example, let’s say
you cover the same topics we do here at London Real. There will be an army of
people who prefer your show over mine because they
resonate with you more. They like your tone, your
banter, your perspective, your format, your hair, whatever it is. Finally, this myth that there are too many podcasts out there falls apart when you really drill down
and look at the numbers. The fact is, the market is
starved for high-quality shows. Here’s proof. Edison Research recently
surveyed thousands of people to find the latest trends in podcasting. They found that from 2013 to 2017, the number of people in the
US who listen to podcasts every month doubled. It shot from 12% to 24%. Today, an estimated 67 million people listen to podcasts every month,
and that’s only in America. It doesn’t include even
the tens of millions listening in Europe, Asia,
and the rest of the world, which is where most of the
London Real audience comes from. It’s an impressive number,
but the exciting part is how that number could
easily double and triple in the next few years. And that’s just the start. According to the same report, the average listener consumes
five hours of podcast every week. That huge number is set to explode as it becomes easier and
easier to devour content. For example, in 2016, the number of cars rolling off the line with Apple CarPlay or Android Auto rose by 50%. As this trend continues,
more and more people will be tearing through
podcasts as they drive. So it can be your voice
blasting through their speakers as they travel to work or
go on that long road trip. The audience is massive, and
it’s only getting larger. At the same time, it’s never been easier to get your show in front of people. Today, you can leverage
platforms like iTunes, Stitcher, SoundCloud,
Facebook, and YouTube to make your show available to hundreds of millions of users. In fact, directories
like iTunes are actively looking for new shows they can put on their New & Noteworthy section. So you can be on the front page of iTunes and get millions of eyeballs
on your show for free. You could pay tens of
thousands for a billboard in Times Square and not get
nearly as much exposure. Now, I know how daunting it can feel when you’re just starting out. Trust me. You look at someone like
Joe Rogan and think, oh man, I’ll never be that popular. What’s the point in even trying? First off, remember, everyone
starts from somewhere. Even Joe Rogan barely had any listeners when he started broadcasting on his sofa. Second, you don’t need
a million subscribers to be successful. If only one person in one
million people like your show, you’ll already have 7,000 fans. That’s more than enough to make an impact, change lives, and even build
your own successful business, one that lets you quit your
job and make a great living doing what you’re passionate about. In a world of billions of
people with varying interests, it’s amazing what kind of
ideas get massive traction. Here are some examples. A group of friends recorded themselves playing Dungeons and Dragons every week. The first episode of their show, which is called Critical Role, now has four million views on YouTube. Then there’s Marques Brownlee,
the introverted teenager who put up videos where
he reviewed tech products. Today, his five-minute shows bring in as many as eight million viewers, along with a solid stream of income. And finally, there’s Marc
Maron, the failed comedian who couldn’t get gigs
because people hated him. He started a podcast
in his garage that now gets tens of thousands
of downloads per show, and he gets the biggest
names in the world, including President
Barack Obama when he was still a sitting president,
as some of his guests. Okay, so how can you
build a successful show where you land top guests
and have meaningful, rewarding conversations? Let’s dig into that now. First, we’re going to cover
what you need to get started. Then, we’ll look how you can
create a world-class show that’s a cut above
everything else out there. Finally, you’ll see how
to land dozens and dozens of incredible guests, including big names like bestselling author James Altucher. So you can surround yourself
with inspiring people, build a show you’re proud
of, and have deeper, more meaningful connections in your life. Ready? Okay, let’s begin with what
you need to start your show. All it takes to build a
successful podcast is a computer, which you already have, a microphone, and basic recording software. That’s it. I won’t go into specifics today because what you need
depends on your situation, budget, and goals, but
to give you a reference, you could buy a Logitech ClearChat headset for 40 bucks, then download
Audacity, which is free, to record and edit your show. Do that, and boom, you have a podcast. If you want, you could
even record a video show on your phone in your pocket right now. It’ll give you better
quality than the cameras people like me paid 500
bucks for six years ago. Now, if using the technology
scares you, I have great news. It’s never been easier to record, edit, and upload your podcast. If you can follow the recipe
for chocolate chip cookies, you can handle this no problem. Back when I started, I had
to teach myself everything. Despite having a degree from
MIT, I’d get so frustrated I wanted to hurl my
computer out the window. But you have the benefit of learning from people who came before you, so you can avoid all of that. There are plenty of blogs and
YouTube videos showing you what to buy and walking
you through how to use it. Of course, sifting
through all of that stuff takes hours and hours. If you want to take the express route, stay tuned for the next two videos. They’ll show you how you can
get the perfect equipment for your situation along
with in-depth tutorials on how to use everything. Once you have that, you
can go from clueless to podcasting wizard
in a single afternoon. As soon as you have the technology nailed, you can go do your show from anywhere. Your living room, the garage,
or even a coffee shop. It’s never been easier or more affordable to create a high-quality
show you’re proud of. Now, once you have the equipment, how do you make your show great? How can you stand out and dazzle listeners when you see yourself
as an ordinary person with nothing unique or valuable to offer? I wrestled with this question
a lot when I started, because I had no big accomplishments or special knowledge to share. As you saw in the last video, my life wasn’t even interesting. That’s why I decided not
to make my show about me. Instead, I made it about my guest. By doing that, I stumbled upon
something 95% of podcasters never figure out. You don’t need to be interesting
to have a great show. You just need to be interested. This is why interviews on
big networks like the BBC are a total snoozefest. The interviewer doesn’t care about the person sitting across from them. They’re just doing it
to collect a paycheck. But if you’re genuinely interested in the person you’re talking to, and they’re willing to open up, you can’t help but have
an engaging conversation. You’ve no doubt experienced
this in your own life. When you’re genuinely
interested in the struggles, achievements, and unique experiences of the person you’re talking to, a riveting conversation unfolds naturally. Of course, being interested is just one half of the equation. You’ll also need your
guest to actually open up. In the next two videos, you’ll find out where to learn techniques
for getting guests to get vulnerable and feel comfortable pouring their heart out to you. For now, though, let’s
stay on that first half of the equation of being interested. The key to this is do something
that most hosts never do. It’ll give you a massive
leg up on the majority of the podcasts out there and help you create world-class content. All you have to do is
spend 15 to 20 minutes before the show learning about
the person you’re talking to. That’s it. Again, most hosts don’t do this, and that’s why they ask the same questions and you hear the same
stories over and over. But when you do your
homework, you can skip over dull questions like
tell me about yourself. You can go deeper, faster. In three to five minutes,
you can get to questions like how did you rebuild your
life after your divorce? Those are the questions that forge deeper levels of connection. They lead to answers and
insights that have you feeling close to your
guests and keep listeners glued to your show. Most people rarely have real
conversations like this. Walk into any dinner party, and odds are, people are talking about
Trump’s latest stupid tweet. So when people stumble across your show, it’ll send shivers down their spine, because you’re giving
them the raw authenticity they desperately crave but can’t find anywhere else in their daily life. We could go on for hours
about tricks and questions for creating deeper
connections with your guests. After six years, I’ve got a
box full of tools for this. For example, asking about aha moments that changed their life
can lead to a gold mine of content, and using the
right followup questions can help uncover profound
insights even your guests never realised they had. This stuff is all covered in detail in the full Broadcast Yourself course, which you’ll learn more
about in the next video. But time is tight for
now, so let’s move on. Okay, so you know how
to make a quality show that stands out, but how
do you book your guests? Will you have to email
100 people just to get your first two to five to show up? No, you won’t, because as you’ll see, the phrase would you
like to be on my podcast is like magic to some people. It immediately opens up doors that are sealed shut for most others. Do you think a Silicon
Valley CEO would ever let me grill them for two hours
under normal circumstances? Absolutely not. But when I ask them to be on my podcast, they jump at the opportunity. This happened even before
I had any listeners, because they love the idea
of broadcasting themselves. Now, you don’t even need to
aim that high from day one. Right now, you have countless
instructors, professors, artists, soldiers, doctors,
entrepreneurs, and more in your town with
fascinating stories to tell. The vast majority of
them would be thrilled to talk in depth about
their lives and ideas. So you can create a
high-value show just by talking with the people around you. That’s how we built London Real. We interviewed friends,
family, and people in town we thought were interesting. Once we had a few shows under our belt, we could attract bigger names. Speaking of attracting bigger names, that’s way easier than you think, so long as you first do these two things. First, have a track
record of quality shows where you let your guests talk. This is incredibly rare
in the podcasting world because most hosts make the
show all about themselves. Second, have a mission these
people can rally behind. For example, the mission for London Real is to break down barriers
and share inspiring people, stories, and ideas with the world. Doing these two things is how we landed six-time Mr. Olympia, Dorian Yates. When we reached out to
him, he was turning down offers from major news
outlets left and right. But he saw we’d give him a
chance to voice his ideas, and he believed in our mission
of opening people’s minds. So even though our audience
was a fraction of the size of the major news
networks, he did our show. Another great example is
Olive, a mentee of mind and founder of New York Real. Despite not having a massive audience, she got bestselling author James Altucher to be on her show. Without a track record
of creating great content and having a cause he could believe in, this conversation may never have happened. Once you have that first big name, your show can explode overnight. This is exactly what happened
to us and Dorian Yates. That first interview now
has over 580,000 views. Before that, we were lucky to get 5,000. But even better, these
guests can turn into business partners,
mentors, and even friends. For example, after I
interviewed the $50 billion man Dan Pena, he invited me
to his castle in Scotland, and now we’re making a
documentary movie together. Having a podcast gives
you an excuse to connect with high-level people
while having deeper, more meaningful conversations
in your day to day life. Before you know it,
you’ll be surrounded by incredible folks who support
you and make you better. And you’ll feel that
real, authentic connection that’s been lost in today’s digital world. Okay, that was a lot. Let’s do a quick recap to
make sure you got everything. First, you saw hard proof
why now is the best time in history to start a
podcast, and how your show will be unique and stand
out no matter what. Second, you saw how you can
have an extraordinary show even if you don’t think
you’re interesting. All you have to do is keep the focus on the person you’re interviewing. Finally, you learned how
to hit the ground running and land amazing guests. You saw how starting small
can give you credibility to land the bigger names,
and how a single big guest can explode your show overnight. Before we go, let’s make
sure what you learned today sticks with you. Leave a comment in the
free private Facebook group in the link below, and
share your single biggest takeaway from this video. I’ll read through all the answers, and I’m excited to see what you say. And if you know anyone
interested in starting a podcast and connecting with inspiring people, please send them a link to this training. Now, if you still feel
hesitant about starting or if you’re worried
it’ll be too much work, you’re going to love the next video. It’s all about demystifying podcasting, and gives you a clear, seven-step path for building a successful
podcast from scratch. Until now, I’ve only
shared this information privately with my mentees,
but people had been emailing me asking for advice for years, so I’m excited to finally
share it with you. What you’ll learn in the next video will prevent you from going
a thousand miles an hour in the wrong direction,
and to help you build a successful show in as
little time as possible. So if you’re serious about getting in with high-level influencers and
having rewarding conversations that leave you feeling deeply connected, or you want to create a
quality podcast you can grow into a six or seven-figure business so you have the freedom to
leave your full-time job and do what your love, be
sure to check that out. Now, before we go, there’s one last thing I wanted to share with
you about connection. Harvard psychologists ran a 75-year study looking to find the secret
to a happy, fulfilling life. They discovered that things like money or success didn’t matter. Instead, they found that life satisfaction all comes down to the quality and quantity of your relationships. This is amazing news, because it puts you in immediate control of your happiness. You don’t need to wait until
you hit a certain income level or get a fancy job
title to feel fulfilled. The happiness you want
can be found right now, by connecting with the people around you. So be the person who
takes a genuine interest in how your Uber driver is doing. Call an old friend and say hi, and see what’s new in their life. Let your mom or best friend know how much you appreciate them. It doesn’t take much. A little extra connection each day, compounded over weeks and months, can have enormous effects on
your happiness and well-being. I’ll see you in the next video.

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