Tech companies are working to advance tracking aids for athletes in the Valley. Reporter Kaci Demarest looks into the buzz behind fitness trackers. According to a forecast from the American College of Sports Medicine, the top fitness trends for 2017 is expected to be wearable technology like activity trackers and smart watches. Aside from just shocking steps, fitness trackers now have the ability to monitor location, heart rate, pace and calories burned. Sean McManus, director of community outreach at Soul Solutions in Scottsdale, said he recommends fitness trackers to athletes looking to increase their performance. It seems now you can really run without one. And maybe just technology world that we live in, but having that data available to you 24/7 is really nice. It’s very convenient, and I think in a world where if you really want to make significant improvements, it’s really important to have that just because we have you can monitor day to day. Hollie Ashby a runner from Virginia who recently was in town to run the Rock’n’Roll Arizona marathon, said that her fitness tracker and smartwatch definitely impact her race preparation. I became more conscious how I was doing and what my cadence was for each mile, each minute. So I felt it really helped push my training that much further. Fitness trackers also have the option for reminders to get up and move, to help users reach their daily step goal. McManus said the instant availability of data gives users a sense of competing with themselves. You know you’re racing against yourself now, or maybe you’re competing against yourself, or if you want to hit 10,000 steps a day and you see that you’re at 8,000, you’re gonna go try to find that extra 2,000 steps as opposed to before, you might not have even realized how close you were. Other top fitness trends in the American College of Sports Medicine forecast: bodyweight training and high-intensity interval training. In Phoenix, I’m Kaci Demarest, Cronkite News.